|
Click
on the ad to view a larger image
|
|
|
- South
Florida Hospital & Healthcare Association Recruitment
Package
|
|
The
Client: |
SFHHA |
|
The
Assignment: |
Develop
a nurse recruit program for 50+ members of the South
Florida Hospital and Healthcare Association. |
|
The
Solution: |
Cohen
& Associates produced a 12-minute video featuring
nurses from South Florida Hospitals talking about their
lifestyle and career environments. The video was available
on VHS tape and CD-Rom along with a twelve panel, full
color brochure. Advertising in nursing publications, along
with press releases and direct mail drove inquiries to
the SFHHA web site for the requests of the video. |