|
Click
on the ad to view a larger image
|
- Scott
& White Mother's Day 2001 Cardiology Campaign
|
|
|
| |
The
Client: |
Scott
& White |
| |
The
Assignment: |
Develop
a cardiovascular program directed at women. |
| |
The
Solution: |
Film
a 30 minute television program, using real patients and
the Scott & White physicians who treated them, discussing
their disease, treatment and outcome. Advertise the program
prior to airing and offer a video of the program, plus
commonly asked questions to anyone interested. |
