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The
Client: |
West
Virginia University Hospitals |
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The
Assignment: |
Develop
a television campaign that illustrates the quality of
WVU specialists and also raises the morale of the employees. |
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The
Solution: |
Cohen
& Associates interviewed WVU physicians to find stories
of interest that would resonate with the public, be memorable
and allow us to WVU in a warm, caring way. |
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